Click from Microsoft to Amazon
Greg Wiles,
Seattle Post Intelligencer,
Oct 09, 2003
OK, leaving aside the implications this has with respect to large, overbearing software companies, open distribution systems, online commerce, and the like, let's focus on the strategy behind the deal which allows Microsoft to offer users of its software products access to Amazon's complete library through a feature in Office. This is the direction we're headed with online content, including learning content - rather than thinking of learning as something that is accessed and run separately from applications, we need to think of it as something that will run within an application. This works for learning objects, suitably construed, but not at all, really, for online courses. What bothers me is that with the five-year long emphasis on courses and LMSs, we have as an industry really squandered the chance to create anything like open access, and it will be a long uphill climb from here.
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