I personally think that the line from Elgg to Known runs through Explode!, but that's not the way Ben Werdmuller tells it. "From the beginning, it was important to us that users got to control their own space," he writes. "They could choose their own theme, and hack it, if they wanted to. Most importantly, they could choose exactly who could see each and every post: long before Mark Zuckerberg declared that the age of privacy was dead, our research indicated that students felt more comfortable with web publishing if they could keep tight reigns over who could see their work." See also: the problem with OKCupid is not a problem with the social web.
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