During my recent talk I discussed the POSSE model, which describes owned, bought and earned media(POSSE = produced, owned, seeded, social, earned). I now realize that what Diego Leal was looking for was this: "POSSE is an acronym/abbreviation for Publish (on your) Own Site, Syndicate Elsewhere. It's a Syndication Model where the flow involves posting your content on your own domain first, then syndicating out copies to 3rd party services with perma(short)links back to the original version."
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