The Battle for Beauty
Peter Vanderauwera,
Oct 11, 2014
I don't agree with all of this, but I do agree with the core sentiment, especially as it regards my work and my reserach. "It was about architecture that had been taken over by businessmen, and artists not being allowed to carry out their rich hunger for beauty. A bit like Evgeny Morosov's fight against "solutionism", where the world is taken over by VCs and commerce in stead of asking the real big questions related to ethos and quality of life." Sadly, however, beauty has already been acquired by businesses and VCs. Books like Lovemarks make it clear how they draw on human emotion to connect people to brands. So to me this article has the flaavour of wanting from humans what VCs and commerce already (promise to) deliver. There is a space, though, beyond even this, perhaps captured most evocatively by the phrase in Moulin rouge and reflected in my Moulin Ching.
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