Imagine. An academic journal on the subject of biology gets a million hits in a single day. Biology, even! In what may mark the most popular day in the history of the subject, the Public Library of Science Biology journal, the first to be launched by PLoS, was swamped by the widespread interest on its first day. As the story notes, "One reason the journal has generated so much attention is a report it contains about brain implants in monkeys that enable them to control a robotic arm with their thoughts." Well, true. But remember when, in the dark ages, we had to read about such reports second-hand, mangled at the hands of an underqualified science reporter? No more. It's science, the real thing, available to the public at large. And a new day dawns.
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