For a short period over the summer I was completely addicted to the online quizzes shared by sites like Facebook - things like "what world leader are you most like", for example - but as fall came it was almost as though they stopped trying to write interesting quizzes and became blatant attempts to collect data. Which is what they are: blatant attempts to collect data. Although for some companies - the article mentions Buzzfeed in particular - it's about collecting traffic, not collecting data.
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