This is a bit of a twist on the Chronicle's anti-technology bias: alternative credentials, such as badges, are not useful because robots do most of the hiring anyways, and they only look at the name of the institution and the degree. "The key to avoiding the early cull has gone from impressing a busy human being to gaming an exacting algorithm." That said, as Alex Halavais comments in the article, "Outside of IT, there is a lot of resistance to badges... I would never recommend that they use badges within a traditional hiring process—e.g., on a résumé." Badges need that critical application to create wider take-up.
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