So how likely is it that the education content industry and learning analytics would be infected by the same sort of malfeasance that plagues online publishing? Well, to expect anything different would require us to believe that academic publishers have higher educational standards than publishers in general. So I guess I would have to ask whether they have given us any reason to believe this at this point? For otherwise, learning analytics developers should be prepared to enter into a long-term battle against scammers, just as in the case of the advertising industry.
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