I've been exposed to this way of thinking about education (and innovation generally) a lot over the last couple of years. Parts of it I resist, parts of it I embrace, and all of it I view with a certain scepticism. But it's important to understand that there are large masses of people (specifically, the business community) who view all systems this way, including the education system. The key elements to focus on are, in my view, the value proposition and the profit formula. The former talks about what effects you want to produce (I think the current article has far too limited a view of the value proposition, as does the business perspective generally) and the latter has to do with costs and efficiency - not only for institutions (again, a limitation of the business-centric view) but also for individuals engaged in the system.
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