The design of internet technology always gets back to what you want from your application, and what you want your users to do. It's easy to forget. This article reframes that discussion by focusing on the "core mode;" which defines "the core tasks users need to accomplish". Now this article is directed more toward a business team developing an website for an organization - in this case, a cancer information site. People don't bring their page design ideas or lobby for positions on the menu - what they contribute is the nature of the content that needs to be on the site and why it needs to be there, that is, what goal it supports.
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