It's pretty hard to make a gazelle out of a greyhound and a rabbit, but Kevin kruse is willing to offer advice along those lines as he considers the implications of the Docent-Click2Learn merger. His advice: cut staff right away, release a product roadmap within 90 days, and promise support for existing products. No doubt the new company - which should (in my view) be named Eckert&Oakes - will follow much this sort of plan. It's so mainstream. But while companies are quick to say their employees are their greatest asset, I always wonder why the staff cuts are the first thing to do in a merger such as this. Instead of cutting half the sales force, double the sales capacity! Instead of trimming programmers, explore new product lines and develop a new integrated LMS, and make sure none of your customers lose. Yes, I know, the market demands profitability within two quarters. But the market is an idiot; stick with the business you know and leave playing the markets to the professional gamblers.
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