It's not clear to me that the world needs more print materials. So that part of the story seems a bit backwards. That's the main reason HP is in the story, though, from the look of it. The bit about customized materials looks more forward. It's basically real-time recommendations - "Knewton will consider the student's past work, analyze the new information and determine useful strategies from the anonymized data of similar students to recommend content that the student should work on next."
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