Why Apple is suddenly so obsessed with your privacy
Leo Mirani,
Quartz,
Jun 11, 2015
Personal data is poised to become the most valuable commodity, bar none, on the internet. So, who should own it? Apple makes the case that it is the user's most trusted partner. "Apple, argues Apple, does not pass along your data to third parties or use it to profile you. It only uses it to make your services better. This is a seductive (and also probably reductive) argument, but it strikes at an undenial truth about the internet business in 2015: no company can hope to survive without access to user data."
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