Although they seem sound at first, I don't really agree with any of these 'lessons' drawn about MOOCs. Yes, MOOCs are more expensive than expected, but they shouldn't be, they should be using OERs. Yes, access is more than just getting into the MOOC, but this should not be a reason to stop people from getting into a MOOC. Yes, it's becoming possible to post mini-lectures on video, but this ignores the social network aspect fundamental to helping people succeed in MOOCs. Yes it's an art form, but lessons from University of Phoenix videos don't demonstrate this. And yes, MOOCs need to fit into institutional stuctures, but we need to remember that credentialing isn't the end-goal.
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