The Syndication Is The Thing
Greg Ritter,
Ten Reasons Why,
Dec 10, 2003
Greg Ritter pulls together some columns by Doc Searles and gets to the heart of the matter: it's not RSS that's key, it's syndication, "the willingness of something to be known." This is what is the key to the next generation internet; RSS (and metadata in general) are simply the wheels that make syndication happen. Why syndication? Because syndication is about information flow, about communication, ad communication is what lies at the heart of the internet's revolutionary genius. Ritter: "shifting the focus onto the process of syndication and aggregation is the right direction. Focusing on the value of and removing technical impediments to that process (as opposed to making the process all about the data format that makes up its guts) is what will take the tech mainstream."
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