This is a solid and (as the title suggests) evidence-based argument from a variety of perspectives in favour of open access. To this point I think the case has been conclusively made and this article offers an excellent summary. Even more to the point, though, the article is offered via an open journal practicing open peer review. So I can see that five referees looked at the paper and offered their comments, including questions and suggestions for revisions. It also helps that I know who the referees are, so I can see that, for example, Peter Suber gave his thumbs up. There are also some other nice features, such as the ability to download images as PowerPoint slides, direct links to references so I can read them on the spot, citation exporter, tracking feature, and more. This is the future of publishing.
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