I've never been an Instagram fan because the platform always felt too controlling (Pinterest falls into the same category). I don't like square photos. But I understand why other people like it; I remember Dave Cormier telling me he can just shoot photos and have them upload automatically. "Instagram's lack of feature depth has not prevented it from serving its core base," says Zeldman, "but clever third-party programmers have made the platform useful and enjoyable for people who wanted more. And now, that's over." Instagram's new API restrictions demonstrate once again the risk of depending on third party software and even more so the danger of building a business model based on a single company.
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