This advice for the incoming MPAA head could equally well apply to publishers of educational material. Paraphrased: You've got time to prepare, but not as much as you think. The Napster for your industry is already here - it's called BitTorrent. If you clamp down on downloads you risk alienating your audience. But if you provide good value they are less likely to turn away from you. What is good value? People want their digital media the way they want it: every way imaginable. Think $5 a movie, unlimited use.
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