I've been using IFTTT as a useful tool to connect my various social network services for several years now. As it migrates from a free service to something more self-sustaining, though, IFTTT is shifting its focus. It remains an open question whether it will continue to be useful. According to this article, "IFTTT has been backing away from its do-it-yourself roots, and catering more to the companies whose services it connects... 'We want to become a PayPal for access,' says Linden Tibbets, IFTTT's founder and CEO. 'A trusted third party that facilitates an exchange from one service to the next.'"
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