Bloomberg offers coverage to this Canadian company that has set up an online bookstore for textbooks. Many of the offerings come from OpenStax (Rice University's former Connexions service) and are offered for free while the rest appear to be authored using TopHat's own authoring tool ad sell for various prices. Presumably the company has something else going for it, or they're just a really swell bunch of guys, to account for $40 million in venture capital funding. Top Hat CEO Mike Silagadze "started by selling software tools to professors that help them engage their students, such as smartphone apps that let them tell lecturers if they understand new concepts in real-time."
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