This to me reads like those articles from the 90s and 00s about how newspapers were making quality writing and reporting their top priority. I can see them now: "yes, even though we employ more lower-paid stringers than ever before and are walking all over each other to commercialize the offering, we will save our declining market share by doubling down on our core offering." OK, here's what they're really saying: "ACUE's recommended teaching techniques are steeped in four decades of research. 'That was critical for faculty buy-in,' she said." Note: 40 years ago it was 1977.
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