It's hard not to believe that this will have a significant impact on the viability of subscription-based publication models. "Subscribe with Amazon is a new way for subscription businesses to sell on Amazon, offering them targeted customer exposure through popular discovery features such as search and recommendations while also providing customers with a simple way to purchase and manage their subscriptions." It's not quite turnkey; you have to apply to be an approved vendor. But that's actually a good thing, I think. It's also available only to U.S. vendors, which isn't a good thing. See also: CNBC, the Next Web.
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