Does this sound familiar: "ad hoc digital initiatives spread throughout a large organization, lacking central oversight; a traditional culture that resists change; a gap in the talent required; and legacy systems and structures that threaten to derail their ambitions?" The role of a chief digital officer (CDO) is to make this mélange work cooperatively. The trick, said one CDO, was to show "there were real advantages to cross-company alignment and coordination in the world that we were going into." This is a fairly detailed article looking at the role in some depth.
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