I for one don't believe the proposition in the headline. But I do believe there's no real money in internet culture using traditional models: subscription fees and advertising. By 'internet culture' the author means 'creative expression', and what works for creatve expression does not work for traditional revenue. "What makes these sites so friendly to creative expression? To begin with, there's a focus on frictionless, near-immediate sharing." Also, "iteration, and a meme's growth, is much easier to track and understand when platforms use strict chronological timelines." Finally, "there is light content moderation... allowing users to feel safe posting whatever is what allows these communities to grow."
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