This paper presents " a framework — a typology — based on the literature and an analysis of 54 services in the collaborative economy (e.g., Airbnb, Uber, and Blablacars)." Pettersen idetifies four major online business models: business as usual, entrepreneurs, cooperatives, and collaboratives. There are three types of product: assets, services, and gifts. However, "Based on dimensions and definitions, the models business as usual, entrepreneurs, and cooperatives are not listed in the typology as part of the collaborative economy. Collaboratives, however, hold all the characteristics that are at the heart of the collaborative economy."
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