After the collapse of its traditonal business in 2007, African Book Collective (ABC) bounced back as a virtual bookseller. "Rather than restricting access it placed the books in as many channels as it could find. In print the books were published in paperback so prices remained competitive... Discoverability drives sales and access can drive sales of printed books; one channel has not consumed another and the market for African published scholarship is healthy." This is having a beeficial effect generally. "Research output in Africa is on the increase.... By working together to bring down the barriers of access to scholarly books in Africa they can fill an important gap in the market and increase their own options."
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