The messaging for personal portfolios, as in this post, is that people with online portfolios will stand out when being considered for work, interviews, or any other thing related to their profession. As more and more people create portfolios, though, this advantage will slowly disappear (of course, if everyone stays on Facebook and Twitter, the advantage of having your own personal portfolio will never go away). I think what this author (and most authors) don't see yet is that these portfolios will be the basis for automated talent searching algorithms. The cheap and easy algorithms will focus on things like LinkedIn or resume searches on Monster. But the good systems will be looking through personal websites (or whatever we use for portfolios in 20 years). As I've said before, the credentials of the future won't be credentials. They'll be your own work, and you'll be recognized with job offers.
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