This article doesn't provide the explanation promised in the headline at all. I'm reading it mostly as a vehicle to embed a link to the CWiC Framework. The Courseware in Context (CWiC) Framework is a product taxonomy and set of implementation guides to facilitate the assessment of courseware. Given the basic premise of the site ("Research shows that decision-makers are starved for time to discover and rigorously evaluate courseware") I would infer that over time these evaluations will be provided by CWiC itself, with revenues generated both from "decision-makers" (presumably not professors or instructors?) and from the courseware providers (for assessment and listing in the report). If you give them your name and email (for future marketing no doubt) you can download the tool as a PDF or Excel spreadsheet. I downloaded it and found it was a very elementary assessement tool with only six questions related to whether or not the courseware is 'adaptive courseware'.
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