The Rise and Fall of Baby Einstein
Ruth Graham,
Slate,
Jan 15, 2018
This is a case study that will probably be repeated for some time. Baby Einstein launched more than 20 years ago with the proposition that selected videos could propel children into advamced achievement. It was acquired by Disney in 2001. However, "Disney was forced to admit that the videos had no educational value and offered full refunds to parents who had bought them... The idea that a vaguely highbrow video can make a child smarter now sounds like a kind of old-timey tech utopianism, like the idea that social media would democratize the flow of information and unite people around the globe." Via Joanne Jacobs.
Today: 1 Total: 106 [Direct link] [Share]
