That sound you heard was academic journals everywhere going "uh, oh". They don't need to worry just yet, it's just an April Fools joke. According to this article, " Starting today, anyone shopping on Amazon will soon be able to review manuscripts... Amazon Peer Review™ works by linking Amazon's online store to bioRxiv, a rapidly expanding source for preprints in the biomedical sciences. Ratings will be tagged to manuscripts with an Amazon-branded quality badge." Yes, it's just a joke, but how bad would it be, really?
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