I think we've generally believe that the headline is true, but it's always nice to be able to back our intuitions with research. The open-access paper being discussed is called Neural substrates of social facilitation effects on incentive-based performance. According to the summary, " In essence, the presence of an audience, at least a small one, increased people's incentive to perform well, Chib says, and the brain scans validated this by showing the neural mechanism for how it happens.
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