The conversion from a sales model to a subscription model may well have worked for software vendors, but as the trend has taken hold it is becoming clearer that it is unsustainable. "Netflix. Spotify. Newspapers. Office365. Dropbox. Everything is a subscription now, but how many services can people afford?" This (very) short article suggests that bundles may be the answer ("Microsoft, Google, and Apple seem intent on copying the Amazon Prime model, likely for this reason: they want to be the one subscription their customers pay for." But I can't imagine that this is what customers want.
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