My interest in measuring things is pretty minimal, but that's probably because my interest in the six reasons outlined in this article is pretty minimal. The six reasons are: 1) to answer questions, 2) to show results, 3) to demonstrate value, 4) to justify our budget (or existence), 5) to identify opportunities for improvement and 6) to manage results. I don't focus on questions, I focus on discovery. My results are of the "it works or it doesn't" variety. Value is in the eye of the beholder, not a number. Budget (and price, for that matter) is based on willingness to pay, not value. I focus on improving affordances, not filling gaps. And I'm not a management person. That doesn't mean we should never measure. It just means it is vastly overrated.
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