Good article on what Pearson is doing in education with a great cover photo. And I really like the analysis of what it is exactly that Pearson is doing in education. Beginning from the precept that " markets do not simply appear," Ben Williamson focuses on an argument that shows "how the formerly non-market space of higher education has been reframed and re-made as an 'education services market', and subsequently how these HE markets work." The offering of goods and services that higher education might purchase is only the first step of the process. It wants to reshape that market, and "it has established itself as a distinctive market provider which is 'transforming higher education'." Ultimately, though, by reshaping the market, "Pearson is seeking to build and maintain the market for its products to ensure its long-term stability and profitability."
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