LWA will launch its Web banner advertisement monitoring service to the media world in late September. The company claims they have a proprietary monitoring system that allows any company to gather competitive Internet advertising activity reports. Using LWA's proprietary technology, the company says subscribers can obtain competitors' Web ad schedule details such as advertising occurrences, audience estimates, and spending estimates. By Seth Fineberg, ChannelSeven.com Newsbeat, September 7, 1999
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