Beyond 800 words
Tristan Ferne,
BBC News Labs, Medium,
Jul 25, 2018
This pair of posts (part one, part two; summarized at Nieman) looks at what can be done to enhance (or even replace) 800 word article, "the dominant form of online news from most publishers." Short posts (like the ones in OLDaily) work well for sharing. The 500-800 word length " both the focus and share-ability of a short piece and the pay-off of a longer piece." But, then, what? Ways to easily and optionally provide more content work well (which is why I add links to short posts). Adding buttons, autoplay videos and messaging-format posts don't work well (I personally, hate the format where people put a bunch of Twitter posts - complete with formatting and branding - in an article). There's a lot of really good insight in these posts - if you present content online, don't miss them.
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