Content-type: text/html Downes.ca ~ Stephen's Web ~ Calgary malls use facial recognition to track shoppers' age, gender without consent

Stephen Downes

Knowledge, Learning, Community

This is just a quick update to note that facial recognition technology is becoming mainstream. In this case, it is being used by a shopping mall in Calgary. As it becomes more widely used, expect it to become prevalent in schools. "The use of facial recognition software in retail spaces is becoming commonplace to analyze shopper behaviour, sell targeted space to advertisers, or for security reasons like identifying shoplifters." The owners say they're not storing the images, but who knows whether we should believe them? CBC News doesn't link to the original thread and photo on Reddit (of course, because who needs original sources?) but here they are.

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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Last Updated: May 03, 2024 4:15 p.m.

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