This article makes it clear just how irrelevant the recent story about "Canvas overtaking Blackboard" really is. "If we generously round up the total market value of both Instructure Canvas and Blackboard Learn to $2 billion USD each, they still account for very little as the industry reached $107 billion in revenue in 2015 globally." The companies recognize this generally, which is why they're moving toward (or have moved toward) a platform and marketplace model. But significantly: "The one LMS company not involved in non-LMS endeavors? Moodle."
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