Bull Session With Professor IPod
Leander Kahney,
Wired News,
Feb 26, 2004
To revisit a theme from a few weeks ago: "Bull noted that a lot of users reported they stored a few "perennial favorites" on their iPod but generally were constantly shuffling new music in and out, which may explain why they're reluctant to pay for something they don't 'keep.' WN: Yeah. Apple has always said the iTunes music store was a loss leader, a way to sell more iPods. Bull: Right. In terms of usage, Apple got it intuitively right. People use (the iPod) as an alarm clock, and when they listen to it at night, they like the fact it can turn itself off. It's how people like to use music." Good look at the sociology of iPods.
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