Is the podcast bubble bursting?
Columbia Journalism Review,
Sept 21, 2018
We may hear a lot about the "short attention span culture" but my favorite podcast runs more than an hour and other faves two hours long. And I don't think the fact that Slate and Buzzfeed have laid off podcasting staff means the podcast bubble is over - I don't think there ever was a bubble, just some hype that didn't pan out for some profit-takers. As long as people do things that require their primary attention - like driving, say, or writing posts in OLDaily - audio will remain a potent medium. And hence, so will podcasting. The fact that it's hard to commercialize just makes it more attractive.
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