Thirteen Ways To Save Orkut
Rebecca Blood,
Digital Web Magazine,
Feb 27, 2004
Orkut is an interesting experiment in social software that is about to die as the anti-Orkut diatribes begin to mount (and rightly so). In this article, the author offers her prescription to save it. She proposes that Google not demand rights to all the content, that it allow for gradated social relations, stop promoting popularity contests (and about time - I have zero 'sexy' points), allow friends of friends to do something other than spam each other, show updates, improve nagibation (the community message boards are especially bad) and improve displays. These are useful suggestions - and yet, Orkut would still die. Orkut will still do nothing, only in a more user friendly way. Orkut - and any of these other sites - must do something beyond networking. Nobody stands around in a room and chatters about nothing, and the same holds true of an online community.
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