Ben Werdmuller introduces us to Remote Audio Data, "a technology standard for sending podcast audience analytics back to their publishers," introduced by NPR today. As Werdmuller explains, RAD adds JSON-encoded remoteAudioData to a postcast MP3 file's ID3 tag; your podcast player records events (such as when you downloaded it or when you listened to it) and sends it back to the URL specified in the remoteAudioData. It's pretty simple, it's decentralized, and I assume we could turn it off, though, really, it's not costing me anything, so why would I?
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