In various presentations in the past I've made the point that in the near future everyone will have key-based authentication to access data and services. I'm not sure whether this will be that key-based authentication, but it sure looks familiar. "With buy-in from the banks and telecoms, plus assurances of privacy and security, they hope to differentiate themselves. "We're absolutely not Facebook, where I don't really understand what I'm consenting to, and who's getting my data. We're trying not to do that.'" Knowing out bank and telcoms, I'm want more than assurances - I'd want the privacy and security legislated and regulated.
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