Starbucks Tunes In to Digital Music
Stanley Holmes,
Business Week,
Mar 15, 2004
This is a great example of the use of content to sell products of a more durable - or should I say, delicious - nature. Starbucks has announced the launch of a program to provide free access to online music while you are in their locations. The company also expects to sell some of these tunes - but I expect that people will in time get a free song with their Latte - after all, a cup of coffee is worth much more than a song, especially at Starbucks. Stamp your Starbucks card - and after 20 coffees, get a free album. What could be simpler? Now if educational content vendors were thinking ahead, they'd be packaging 'coffees of the world' learning material to give Starbucks customers something to read along with their tunes.
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