Toolkit: How to build a newsletter list
Paul Jun,
Own Your Content, WordPress,
Jun 03, 2019
Needless to say, I already agree that an email newsletter is one of the best ways to have a voice in the community (so is owning your own blog). Much better than social media. "You'll scream so much on social media you'll end up losing your voice, whereas with newsletters, you have to be thoughtful, clear, and useful." Why? "Email is definitely not ideal, but it is: decentralized, reliable, and not going anywhere—and more and more, those feel like quasi-magical properties." The only drawback is that it's getting expensive to send email newsletters; RSS does the same job, without creating extra cost - which is why companies like Google and Facebook work so hard to depreciate it.
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