#BrandEd
Benjamin Doxtdator,
Long View on Education,
Jul 05, 2019
I am in agreement with the criticism of the books being criticized in this article. "As Mike Caulfield points out, the marketing mediums, such as Instagram, influence the commodification of pedagogy: 'what you're struck with is the way the thinness of the signal plays to a certain thin and disconnected pedagogy, and how that pedagogy slowly seems normal to newcomers.'" Quite so. But it seems to me to be chintzy to then turn around in the same article and promote your own network - sure, Benjamin Doxtdator may not make any money from the Amazon links, but the authors of those books will, and in the branding game, it's all about mutual insider support - the practice he has just finished condemning. Image.
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