A Reckoning for 2U, and OPMs?
Lindsay McKenzie,
Inside Higher Ed,
Aug 01, 2019
Normally I wouldn't cover stock market news, not even when a leading Online Program Management (OPM) company's stock drops 65% in one day. But this followed a frank assessment of the OPM market, and that is worth covering. " Online program management is a difficult business to be in. Online education is increasingly competitive, student acquisition and marketing costs are going up, and the regulatory landscape is becoming more complex... attracting large numbers of students to a particular online program is more challenging and more expensive than it was just a few years ago." Those who watch the technology space in general will recognize this as a familiar pattern - when you tie yourself to a platform, whether it's Facebook or the university system, your fortunes are tied to that platform, and that platform will eventually turn on you.
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