I'm linking to this mostly to introduce Julian Stodd's blog to OLDaily; there's a lot of interesting content in the archives, including especially quite creative illustrations. This particular article advances a contentious proposition, that we can measure anything. Here's the gist: qualitative data is also a type of measurement, but it's vague or ambiguous, and may vary depending on point of view. What 'heavy' means, for example, might depend on one's own context. Certainly there are examples of qualities that are imprecisely stated quantities. But other qualities are arguably not quantifiable at all.
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