This article summarizes and comments on a Harvard Business Review article that looks at the question. The HBR article states, " We grouped the most common mistakes into four categories: (1) mispricing on one side of the market, (2) failure to develop trust with users and partners, (3) prematurely dismissing the competition, and (4) entering too late." Platforms are hard to get right, writes Irving Wladawsky-Berger. "A platform strategy differs from a product strategy in that it relies on an external ecosystem to generate complementary innovations and/or business transactions. The effect is much greater potential for innovation and growth than a single product-oriented firm can generate alone." But the possibilities for failure are much greated as well.
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