Microsoft, America Online to Play MLB Games
Jim Hu,
CNet News.com,
Mar 23, 2004
This is being reported as a content deal, and of course it is. But look a little deeper and you discover that the streaming video feeds are being used to bolster Microsoft's software streaming service and content networks. And it comes just after Real media ended an agreement with the league (which, of course, immediately dropped support for the Real Media format). Major League baseball may be selling content, but their clients are these software and access companies, who, while they (still) charge subscription fees, are mostly using the content to sell other products and services.
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